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Creative Direction · Social · Partnerships

Content that
moves culture.

Thirteen years leading social and digital for global entertainment brands — billions of organic views, viral franchises, and the partnerships and revenue to match.

3B+
Organic views,
across platforms
10X
Social growth,
The Rockettes
$7M
Earned media,
Sphere launch
#1
Media brand on X,
Billboard

Selected engagements

The Rockettes — Rebrand
Head of Social & Senior Director, Digital Content at MSG Entertainment. Repositioned a 100-year-old icon as a culturally relevant, year-round dance company — including the viral "Dance Telephone" series and the Mariah Carey + Rockettes collaboration. Shorty Award winner, Best Use of Instagram Live (2021), for the pandemic-era live dance and fitness class series that kept the brand connected to fans through a global shutdown.
1B+ Views
3M+ New Fans
Sphere — The Wizard of Oz Launch
Led end-to-end influencer strategy for the global flagship launch. 40+ creators across a three-month phased rollout in NYC, LA, and Las Vegas, with integrated stunt moments and premiere access.
$7M
Earned Media
Billboard — Social Video Division
Senior Content Strategist. Built the brand's social video division from the ground up with talent-driven content, reaching #1 media brand on Twitter — surpassing the NFL.
1B+ Annual
Views
Brand Partnerships & Revenue
Co-developed and helped close a $500K social-first partnership with a global beauty retailer, and drove multi-million-dollar partnership revenue through social-led campaigns across paid, organic, and experiential.
$500K Deal
Multi-M Revenue

Talent & collaborations

Mariah Carey · Sabrina Carpenter · Cher · Olivia Dean · Kate Hudson · Meghan Trainor · Jennifer Garner · Keith Richards · Madonna · Lady Gaga

Social & digital leadership

Billboard / Madison Square Garden / Sphere / Radio City Rockettes / Panasonic

Partnerships activated

Sephora / Lululemon / QVC / Delta Air Lines / SKIMS / LIFEWTR / LUMIX / Technics / Churchill Downs

Recognition & speaking

Shorty Award — Best Use of Instagram Live, 2021 / Panelist, FRPA Annual Conference — Social Media, August 2026

Capabilities

01
Creative Direction
Visual identity and art direction with a point of view that travels across every platform and format.
02
Content Strategy
Platform-native thinking built for reach, retention, and real cultural moments — from brief to publish.
03
Influencer & Creator Marketing
Repeatable creator programs that turn cultural moments into distribution, amplification, and revenue.
04
Brand Partnerships
Social-first partnerships developed, structured, and closed alongside internal sales and external agencies.
05
AI-Augmented Production
AI woven into ideation and production workflows to move faster and test more — always in service of human-led strategy and brand voice.

Let's talk about
what you're building.

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