Creative Direction · Social · Partnerships
Content that
moves culture.
Thirteen years leading social and digital for global entertainment brands — billions of organic views, viral franchises, and the partnerships and revenue to match.
3B+
Organic views,
across platforms
across platforms
10X
Social growth,
The Rockettes
The Rockettes
$7M
Earned media,
Sphere launch
Sphere launch
#1
Media brand on X,
Billboard
Billboard
Selected engagements
The Rockettes — Rebrand
Head of Social & Senior Director, Digital Content at MSG Entertainment. Repositioned a 100-year-old icon as a culturally relevant, year-round dance company — including the viral "Dance Telephone" series and the Mariah Carey + Rockettes collaboration.
1B+ Views
3M+ New Fans
3M+ New Fans
Sphere — The Wizard of Oz Launch
Led end-to-end influencer strategy for the global flagship launch. 40+ creators across a three-month phased rollout in NYC, LA, and Las Vegas, with integrated stunt moments and premiere access.
$7M
Earned Media
Earned Media
Billboard — Social Video Division
Senior Content Strategist. Built the brand's social video division from the ground up with talent-driven content, reaching #1 media brand on Twitter — surpassing the NFL.
1B+ Annual
Views
Views
Brand Partnerships & Revenue
Co-developed and helped close a $500K social-first Sephora partnership, and drove multi-million-dollar partnership revenue through social-led campaigns across paid, organic, and experiential.
$500K Deal
Multi-M Revenue
Multi-M Revenue
Talent & collaborations
Mariah Carey · Sabrina Carpenter · Cher · Olivia Dean · Kate Hudson · Meghan Trainor · Jennifer Garner · Keith Richards · Madonna · Lady Gaga
Social & digital leadership
Billboard / Madison Square Garden / Sphere / Radio City Rockettes / Panasonic
Partnerships activated
Sephora / Lululemon / QVC / Delta Air Lines / SKIMS / LIFEWTR / LUMIX / Technics / Churchill Downs
Capabilities
01
Creative Direction
Visual identity and art direction with a point of view that travels across every platform and format.
02
Content Strategy
Platform-native thinking built for reach, retention, and real cultural moments — from brief to publish.
03
Influencer & Creator Marketing
Repeatable creator programs that turn cultural moments into distribution, amplification, and revenue.
04
Brand Partnerships
Social-first partnerships developed, structured, and closed alongside internal sales and external agencies.
05
AI-Augmented Production
AI woven into ideation and production workflows to move faster and test more — always in service of human-led strategy and brand voice.
Let's talk about
what you're building.